Top Nigerian gospel singer, Nathaniel Bassey, has been reacting to reports and online debates about his decision not to monetise his viral Hallelujah Challenge on YouTube, despite claims that he could have earned over N1 billion from the platform.
Speaking during one of the live sessions of the ongoing Hallelujah Challenge, Pastor Nathaniel Bassey said his decision was based on divine direction, not financial logic.
“People are dragging me because I didn’t monetise my YouTube channel for the Hallelujah Challenge. I won’t monetise it, God didn’t tell me to,” said Pastor Nath, as he is fondly called.
Bassey, who has hosted the Hallelujah Challenge annually since 2017, explained that while some may view his decision as financially unwise, he considers it an act of obedience and spiritual integrity.
The influential gospel minister also said that some individuals have created fake accounts and rebroadcast the live praise sessions without permission in an attempt to profit from his ministry.
“There are people that now join the Hallelujah Challenge on fake pages. Some criminals take the feed from my page and air it just to make money,” he said.
Fans and followers had earlier jumped on the debate on the financial potential of the month-long worship programme, with some social media users estimating that monetisation could have generated up to N1 billion in ad revenue due to its massive global following.
